Fashti / The platform
One layer of judgement over the systems you already run
Fashti is not another place for your team to log in and type. It is the operational intelligence that sits between the channels work arrives on and the systems that record it.
01 Overview
What the platform actually is
A property team already owns the systems of record. The CRM knows the leads. The property management software knows the tenancies and the ledger. The calendar knows who is free on Thursday. What nobody owns is the work of moving information between them, deciding what to do next, and writing the result back down. That work is done by people, in inboxes, under time pressure.
Fashti owns that layer. It reads the context out of your systems, applies the rules you set, handles the conversation with the prospect, resident or contractor, and records the outcome in the place your team already looks. Your software keeps its job. Your team keeps its judgement. The repetitive middle is no longer done by hand.
Because every pillar draws on the same model of the portfolio, the work compounds. A maintenance history informs a renewal conversation. A leasing pipeline informs the vacancy forecast. A rent arrears pattern surfaces in the portfolio view without anyone exporting anything.
Fashti is an operational layer that handles the routine decisions and conversations of property management, inside your existing stack, under rules you control and with a record of everything it did.
02 Anatomy
Six parts, working as one
The platform is deliberately unglamorous. Each part does one job well, and the value comes from them sharing a single picture of the portfolio.
- Scoped access, granted per system
- Read only until you widen it
- Changes written back, not duplicated
- Units and tenancies as first class records
- A single timeline per unit
- Conflicting data surfaced, not silently merged
- Checked before any outbound action
- Versioned, so you can see what changed
- Different rules per property or owner
- Email, SMS and web messaging
- Consistent tone, set by you
- Hands off cleanly when a person is needed
- Every task tied to a unit and a tenancy
- Retries and follow ups handled
- Stops at any threshold you have set
- Portfolio, property and unit views
- Owner reporting on a schedule
- Exportable for your own analysis
03 Pillars
Where the platform does its work
The same six parts, pointed at the four areas where property teams spend their week.
04 Oversight and controls
You set the boundaries. The platform holds them.
Nothing about automation should be mysterious. These are the controls you get on day one, before Fashti is permitted to send a single message.
Each connected system is granted its own scope. A connector that only needs to read availability is never given the ability to write to the ledger.
Decide what Fashti may complete on its own and what requires a person. Common thresholds are spend above a set amount, any rent concession, anything touching a notice or an eviction, and any first contact with a legal representative.
Set the voice, the greeting, the signature and the hours during which residents may receive non urgent messages. Urgent safety matters override quiet hours by design.
Name the conditions that must reach a human: a vulnerable resident, a repeated complaint, a habitability risk, a request Fashti has not seen before, or simply any message where confidence is low.
Every inbound message, outbound reply, decision, document and system write is logged with a timestamp, the triggering event and the policy that permitted it. Exportable, and retained on your retention schedule.
Any workflow can be narrowed or switched off without affecting the others, and without touching the systems of record underneath. Turning Fashti off leaves your data exactly where it was.
An illustrative queue. The rules that put items in it are yours.
05 Onboarding
From first call to first workflow
Four stages, run alongside your normal operations. Nothing freezes, and no work is migrated.
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01
Assessment
We walk through a normal week with the people who live it: where inquiries arrive, who answers them, what gets dropped, which systems hold what, and which parts of the job your team would never hand over. You receive a written view of what Fashti would take on first, what it would not touch, and where the connection points are weak.
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02
Connection
Connectors are authorised against your systems with read access only. Fashti builds the portfolio model and begins shadowing live traffic, drafting what it would have said and done without sending anything. You compare its drafts against your own replies.
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03
Calibration
Your rules are written into the policy engine and tested against real cases from the shadow period: qualification criteria, tone, what may be promised, when to stop. This is the stage that determines whether the platform feels like your team or like a robot, so it is deliberately unhurried.
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04
Handover, one workflow at a time
The first workflow goes live, usually inbound inquiry response. You review the exception queue daily at first, weekly once it is settled. Each further workflow is handed over only when the previous one is boring, which is the correct standard for operational automation.
What we need from you
- An administrator who can authorise access to each connected system.
- One operational owner who can decide what the rules should be.
- Your current criteria for qualifying applicants, even if they live in someone's head today.
- A review habit during the first fortnight, around fifteen minutes a day.
What you do not need
- No data migration. Your records stay in the systems that hold them.
- No new interface for the wider team to learn or live in.
- No change of software. Keep the CRM and the property management system you have.
- No pause in operations. Leasing carries on throughout.
06 Boundaries
What Fashti does not do
A platform that claims everything is hard to trust. These limits are deliberate, and we would rather you read them here than discover them later.
Fashti does not hold your ledger, run your accounting or replace your system of record. If you are looking to change property management software, Fashti is not that purchase.
It does not approve or decline an application on its own authority. It gathers, verifies against your criteria and presents a recommendation. The decision, and the responsibility for it, stays with your team.
Notices, disputes, evictions and anything touching a legal representative are escalated rather than answered. Fashti will tell a resident that a person will respond, and it will not improvise on the law.
It removes the repetitive middle of the job, not the judgement at either end. Viewings, difficult conversations, owner relationships and the decisions that need a person remain with people.
Fashti does not pretend to be a member of staff with a human name. Residents and prospects are told they are speaking with an assistant and can ask for a person at any point.
Start the conversation
See it against your own portfolio
A walkthrough is not a slide deck. We take a week of your real operational traffic, show you what Fashti would have handled, and where it would have stopped.
We read every message and reply within one business day